Advertising and marketing services (№2689646)

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Publication date

Description

1. Section I. Contracting authority
   1. Name, addresses and contact point(s)
      Conseil Interprofessionnel du Vin de Bordeaux (CIVB)
      1 cours du XXX juillet
      Bordeaux
      33075
      France
      Contact point(s): 33075
      For the attention of: MS Laurianne Revidon-Audry
      Telephone: +33 556002274
      E-mail: [email protected]
      Fax: +33 556002282
      
      
      
      
   2. Type of the contracting authority
      
      Other: professional organisation
      
   3. Main activity
      Other: agri-food industry
      
   4. Contract award on behalf of other contracting authorities
      The contracting authority is purchasing on behalf of other contracting authorities: no
      
2. Section II. Object of the contract
   1. Description
      1. Title attributed to the contract by the contracting authority
         

         Advertising and media relations services: Japan 2017-2019.

      2. Type of contract and location of works, place of delivery or of performance
         Services
         
      3. Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
         
      4. Short description of the contract or purchase(s)
         

         The present call for tenders from the Conseil Interprofessionnel du Vin de Bordeaux aims to identify a provider of media buying and media relations services in Japan.

      5. Common procurement vocabulary (CPV):
         79340000, 79341000
         
      6. Information about Government Procurement Agreement (GPA):
         The contract is covered by the Government Procurement Agreement (GPA): no
         
   2. Total final value of contract(s):
      
      1. Total final value of contract(s):
         Value: 1 200 000.00 EUR
         Excluding VAT
         
4. Section IV. Procedure
   1. Type of procedure
      1. Type of procedure
         Open
         
   2. Award criteria
      1. Award criteria
         The most economically advantageous tender in terms of
         1. Exhaustiveness and relevance of media environment analysis Exhaustiveness and relevance of competitor media activities Soundness of rationale for recommended minimal annual media buying and relations budget Relevance and quality of strategic orientations. Weighting: 25
         2. Overall relevance and quality of first year plan. Weighting: 50
         3. Detailed budgetary breakdown, including competitive commissions, fees and costs Proportionality of commissions, fees and costs to the corresponding proposed Services. Weighting: 25
         
      2. Information about electronic auction
         An electronic auction will be used: no
         
   3. Administrative information
      1. File reference number attributed by the contracting authority
         
      2. Previous publication(s) concerning the same contract
         Contract notice
         Notice number in the OJEU: 2017/S 106-214016 of 03.06.2017
         
5. Section V. Award of contract
   1. Date of contract award decision
   25.08.2017
   2. Information about offers:
   Number of offers received: 1
   3. Name and address of economic operator in favour of whom the contract award decision has been taken:
   Dentsu Public Relations Inc.
   Hamarikyu Mitsui Building, Tsukiji, Chuo-ku
   Tokyo
   5-6-4
   Japan
   Contact point(s): 5-6-4
   Telephone: +81 35565-8428
   E-mail: [email protected]
   4. Information on value of contract:
   Total final value of the contract
   Value: 400 000.00 EUR
   Excluding VAT
   If annual or monthly value
   Number of years: 3
   5. Information about subcontracting
   The contract is likely to be sub-contracted: no
   
   
   
6. Section VI. Complementary information
   1. Information about European Union funds
      The contract is related to a project and/or programme financed by European Union funds: yes
      Reference to project(s) and/or programme(s):

      European Union funds for certain non-European markets have been requested; their availability (or lack there of)

      may affect the value of the market specified herein and in the Invitation to tender. The request for funds has

      been made in accordance with Regulation (EC) No 479/2008 on the common organization of the market in wine

      and Regulation (EC) No 555/2008 laying down detailed rules for implementing Regulation (EC) No 479/2008 as

      regards support programs.

   2. Additional information
      
   3. Procedures for appeal
      1. Body responsible for appeal procedures
         
         
      2. Lodging of appeals
         
      3. Service from which information about the lodging of appeals may be obtained
         
         
   4. Date of dispatch of this notice
      29.08.2017